Custom URL Scheme - opens the app when installed
deeplinkchecker://

Raw Universal Link - opens the app when installed
https://bfet.adj.st/

Universal Link + Adjust tracker token - opens the app when installed, redirects to the store when not installed
https://bfet.adj.st/?adj_t=10cj2shl

https://app.adjust.com/10cj2shl?deep_link=deeplinkchecker%3A%2F%2F&deeplink_js=1